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Adds retail shops in effort to build color cosmetics share.
January 2, 2013
By: TOM BRANNA
Editor
L’Oréal is expanding its L’Oréal Paris makeup studios as well as so-called shop-in-shop oulets in the malls of the five top Indian cities. The company is also widening the reach of its premium brands, such as Lancôme and Keihl’s, beyond Delhi and Mumbai, according to reports. The first stand-alone L’Oréal Paris makeup store opened in 2010 at Mumbai’s Palladium mall, followed by shop-in-shops—hiring space in departmental stores—in Delhi last year. The company is evaluating...
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